Meet The Team

Our senior team has a wealth of experience from the worlds of finance, healthcare, training, commerce and marketing. Our people have been drawn together by a collective ambition to focus on quality improvement and excellent care to all our patients.

Dr Ashkan Pitchforth

Dr Ashkan Pitchforth

Chief Executive Officer and Founder

Ashkan founded South Cliff Dental Group in April 2015 following his desire to create a group of practices which puts patients’ interests at its heart. He is responsible for the overall strategy of the group and its focus. Ashkan qualified from Guy’s, King’s and St Thomas’ Dental School in 2009 with honours. Growing a chain of practices has only been possible through hard work and dedication. A considerable achievement within this growth expansion has involved winning six tender procurement processes and buying four failing dental practices from a nationwide corporate group, saving them from being closed down, which would have had a hugely detrimental effect on patient care in those areas.

Since April 2013, Ashkan has been an Executive Member of the West Sussex Local Dental Committee, which strives to represent dentists on a local and national level. Within this role, he represented West Sussex Practitioners at the Dental Contracts and Quality Assurance Panel meetings (South East) for three years. Similarly, Ashkan has also mentored and supported practitioners who have been referred to the General Dental Council, UK.
From September 2017 to September 2020, Ashkan worked as a Clinical Advisor for NHS England (South East). During this time, Ashkan also lectured on NHS Rules and Regulations across the South.

Starting in 2016, for three consecutive years, Ashkan was a Dentist Foundation Trainer for Health Education England and a mentor for overseas dentists.

Ashkan’s focus remains on improving the quality of care within the group. Reaching out and building new relationships with dentists and employees helps broaden their knowledge and confidence within the field. His goal is to inspire and help others to progress in their skills and interests; the sky is the limit, and this ethos resonates throughout the business.

Outside of work, Ashkan is an advocate for weight training and bodybuilding.

Manar Elalami

Dr Manar Elalami

Co-Founder

Manar is the Co-Founder of South Cliff Dental Group, and she currently provides guidance to Ashkan, leading him in avenues that are important in her ambitions for the group. Her clinical abilities and experience have gifted her this title.

After qualifying from Guy’s, King’s and St Thomas’ Dental School in 2009 with honours, she practised dentistry in various practices in Kent and Sussex to build up her clinical experience and expertise before undertaking her role within South Cliff Dental Group. To relax, Manar enjoys spending time with her family and reading novels of various genres.

Dr Mags Case

Dr Mags Case

Clinical Director

Mags qualified in 2002 from Guy’s, King’s and St Thomas’ Dental School in London. After completing her vocational training year in London, she moved to Hastings.

Mags initially worked in general dental practice in Battle, where she developed her skills and a loyal patient following. She moved to join the fantastic team at Battle Road Dental Practice in 2014.

Mags was an Educational supervisor between 2008 and 2012 and returned to this role in 2019, helping newly qualified dentists refine their clinical practice.

Mags lives in Bexhill on Sea with her husband and two young sons. In her spare time, she enjoys (bad) baking, ferrying her children around and reading (when she has time).

Dr Emile Tadros

Dr Emile Tadros

Clinical Director

Emile qualified in 2008 and has worked as an associate, locum and regional dentist in Yorkshire, Cumbria and Sussex.

He is the Clinical Director for South Cliff Dental Group, covering seven practices in Sussex which involves supporting and advising the dentists and hygienists in their roles.

In his spare time Emile enjoys visiting new countries and listening to music.

Honoria Montague

Clinical Therapist Director
Rachel Pithie

Rachel Pithie

Human Resources and Recruitment Manager

Rachel qualified in Sociology at the University of Essex in 2016. She is also currently studying towards her CIPD level 5 in People Management and is due to qualify in 2025.

After University she started her career in the health care industry working within the NHS. She then went on to join the Head Office team at South Cliff Dental Group in 2019, and by 2020 she had progressed to managing the Human Resources department. Working hard through Covid and lockdown she worked with the company as it grew to become the 24 practices it is to date. In 2020 Rachel also took on managing the recruitment for the company and now specialises in helping international candidates to obtain their health care visas. As someone who is always keen to expand her knowledge and skill set at the end of 2023 she learnt how to run payroll for the company and has been helping the department ever since.

In her spare time Rachel enjoys spending time with her family and friends and going on adventurous holidays.

Garima Gaug

Garima Garg

Senior Finance Manager

Garima is a talented and driven finance professional with a diverse background in electronics engineering and entrepreneurship. After starting her own successful online retail business and winning the Young Entrepreneur Award, she discovered her passion for finance and accounting. She pursued further education in accounting and gained valuable experience working as an accounts specialist for various companies before moving to the UK in 2018.

Joining South Cliff Dental Group in 2021 as a finance assistant, Garima quickly demonstrated her skills and dedication, leading to her promotion to finance manager in 2023. In her current role, she oversees the accounts and finances for all practices within the group, ensuring financial stability and success.

Outside of work, Garima enjoys exploring new destinations, experimenting in the kitchen as an excellent cook, and cherishing moments with her family. With her strong work ethic and commitment to excellence, Garima is a valuable asset to the South Cliff Dental Group team.

Bernedette Clements

Bernedette Clements

Payroll Manager

Bernadette started her working life in Australia, beginning her career at Monash Hospital in Victoria. Her life in the hospital was continuous (between having three children) until 2000 when she returned to live in the UK.

Once back in the UK Bernadette worked in customer service before starting her own small business in 2010. In 2018 she had the opportunity to sell her business and take 18 months off work so that she could spend time with her new granddaughters.

Bernadette began working for South Cliff Dental Group at our Head Office in May 2020 as an administrator. Since starting she has taken on more responsibilities within the finance department moving into payroll management.

Bernadette loves to dance at least three times a week and on weekends spends quality time with her family.

Charlotte Foley

Charlotte Foley

Human Resources and Recruitment Co-Ordinator

Charlotte joined South Cliff Dental Group in December 2020 as an Admin and Personal Assistant to the CEO which she thoroughly enjoyed. After developing a keen interest in progressing her career she moved into the HR department in late 2022 and has remained there since. In early 2023, she developed her skills even further in recruitment for the entire business and has now joined taking this over as part of her role too. Charlotte began her studies for her CIPD Level 5 in People Management and qualified in January 2024.

Shannon Ellet Simpson

Personal Assistant to CEO

Shannon joined South Cliff Dental Group in June 2023 as the Personal Assistant to the CEO which she thoroughly enjoys. She deals with his diary management, meetings, phone calls, errands and many more items.

Shannon enjoys skateboarding and going to the gym.

Charlotte Bayliss

Charlotte Bayliss

Compliance Manager

Charlotte started her Dental Nursing career straight after school in 2008 before qualifying in 2010. She has a keen interested in infection control and has worked for the local authority and NHS Sussex to support the healthcare system during the pandemic.

Charlotte joined South Cliff Dental Group in November 2022 and is responsible for overseeing compliance. Since joining us, she has successfully supported a number of our practices within the group to pass their CQC inspections.

In her spare time, she enjoys spending time with her family and friends, travelling and cooking.

Jodie Goonan

Compliance Officer

Jodie’s Dental Nursing career started at the age of 17. Since then she has worked in a number of practices gaining a vast amount of experiences in a number of treatments.

Jodie then took a career break and lived and travelled in Cyprus for around 8 months.

Once back, she worked in retail for about a year before working on a joint business in digitisation. Jodie then returned to the dental world and joined South Cliff in 2024 as a Compliance Officer.

In her spare time, Jodie very much enjoys going to the gym, walks and holidays. She also loves spending time with family and friends.

Adnan Dabeer

Finance Co-Ordinator

Adnan Dabeer is a dedicated Finance Coordinator at Southcliff Dental Group, where he plays a pivotal role in managing the financial operations and ensuring the smooth running of the practice. With a rich background as a Practice Manager within the same company, Adnan brings a comprehensive understanding of both the administrative and financial aspects of the dental practice.

In his current role, Adnan is responsible for overseeing budgeting, financial planning, and analysis. His meticulous approach to finance has contributed significantly to the company’s growth and operational efficiency. Known for his passion for numbers and strategic financial management, Adnan is committed to optimizing financial performance and supporting the overall mission of Southcliff Dental Group.

Adnan’s career at Southcliff Dental Group is marked by his transition from Practice Manager to Finance Coordinator, showcasing his versatility and expertise in the dental industry. His ability to adapt and excel in different roles within the company highlights his dedication and capability.

Outside of his professional life, Adnan has a keen interest in sports. Whether playing or watching, sports provide him with a perfect balance to his finance-driven career. His enthusiasm for sports reflects his team spirit and competitive nature, qualities that also shine through in his professional endeavours.

Adnan Dabeer’s journey at Southcliff Dental Group is a testament to his commitment to excellence and his passion for finance. His contributions continue to drive the company forward, making him an invaluable member of the Southcliff Dental Group family.

Abadat Batool

Finance Assistant

Abadat Batool is the Finance Assistant at South Cliff Dental Group, where she plays a crucial role in assisting the Finance Manager with managing the company’s finances. With a meticulous eye for detail, she ensures that all financial operations run smoothly and efficiently.

Outside of work, Abadat enjoys playing badminton, a hobby that not only keeps her physically active but also sharpens her strategic thinking and teamwork skills.

Stacey Williams

Stacey Williams

Payroll Co-Ordinator

Stacey started working as a trainee dental nurse in 2008 and passed her NEBDN nursing course in 2011.

She has been working in the industry for nearly 16 years. South Cliff Dental Group bought the Practice in July 2021 and she has continued to progress within the company. She became Practice Support Manager in January 2022 and later progressed to Practice Manager in March 2022.

In July 2023 she became a Dual Site Practice Manager for two of our Crawley practices in Horsham and Handcross. During her time as dual site manager she successfully got Handcross through a CQC inspection which passed with flying colours.

She has now progressed in to a Head Office role as Payroll Co-Ordinator.

Christina Green

Dental Administration Assistant

Christina is a former dental nurse with over 10 years’ experience chairside. She had a varied career working within the NHS Community Dental Service (special care and emergency). both private and NHS high street practices in the UK and in Spain. She joined SCDG in 2022 after having work in the education sector where she worked in medical/safeguarding roles.

Christina lives in West Sussex with her husband and two sons. She enjoys sea swimming, walking her dogs and going to Boot Camp fitness classes.

Nidhi Rathod

Clinical Executive Assistant

Nidhi is a dedicated professional with a passion for dental care and public healthcare & management. She holds an undergraduate degree in Dentistry (Hons) and has completed her MSc in Public Health (Global Health).

Nidhi began her journey at South Cliff Dental Group in 2023 as a Practice Support Manager, later advancing to Practice Manager, and currently serves as the Clinical Executive Assistant. In her current role, Nidhi is responsible for implementing diary management systems and overseeing both NHS and private contracts, ensuring the highest standards of efficiency and care within the practices.

Her approach is centered around patients care and evidence-based practices, with a strong commitment to improving patient outcomes and fostering a collaborative work environment.

Nidhi enjoys exploring new cities and trying different adventurous sports activities. She loves motor sports and is a big Formula 1 fan.

Christina Green

Dental Administration Assistant

Christina is a former dental nurse with over 10 years’ experience chairside. She had a varied career working within the Community Dental Service, NHS and Private high street settings.

Christina lives in Goring by Sea with her husband and two sons. She enjoys sea swimming, walking her dogs and going to Boot Camp fitness classes.

Beth Colebrook

HR Assistant