PRACTICE INFORMATION
South Cliff Dental Group is a network of practices providing general dental services (both NHS and private) to patients of West Sussex, East Sussex, Kent, Hampshire and Wiltshire.
OUR APPROACH
Founded in 2015, South Cliff Dental Group takes a different approach to dentistry – our network of practices functions based on serving you better and putting you first.
We have dental practices open 7 days a week, accommodating patients with Saturday, Sunday and late evening appointments. Our team members tell you exactly what to expect from treatment in a language that actually makes sense. South Cliff dental practices also allow you to access NHS and private dental care under one roof.
Patient Trends
Will you join our other patients?
Teeth Whitening
100% success rate with our EVO 4 Enlighten Teeth Whitening system which gives guaranteed, long-lasting results.
Private Treatment
100% of patients happy with the private treatment they have received. Private care is not limited by time restraints, quality of materials or choice, whereas NHS care is restricted.
Refer to a Friend
95% of our patients would refer our practices to a friend.
Hygienist Appointments
91% of our adult patients see the hygienist regularly for the care of their gum health. This prevents tooth loss; makes fillings last longer; improves the appearance of teeth with less stains; and yields a brighter, whiter smile.
Wait Times
91% of our patients are happy with the time they have to wait to see one of our clinicians.
Private vs NHS Treatments
With a greater choice in private care, 85% of our adult patients have chosen private treatment alternatives over NHS options. This includes, but not limited to, tooth- coloured (white) fillings and crowns on posterior (back) teeth; hygienist appointments for an in-depth clean; and dental implants for missing teeth in comparison to NHS bulky plastic-pink dentures.
Monthly Payment Options
1,247 patients were approved for patient finance in the last year. This has enabled them to benefit from treatments costing over £500 with regular affordable monthly interest-free repayments.
OUR COMMITMENT
FIRST
We will care for you, your dental health and your general health.
SECOND
We will always listen to you, and take action based on your needs and preferences.
THIRD
We will always offer you NHS and private treatment options.
I visited this dentist today, it is the first time I’ve been to a dentist in 25 years. My nerves were immediately but at rest by a welcoming and friendly reception team who helped me with registration and an appointment. The dentist was amazing too, very friendly, reassuring and providing all the information, options, and guidance for my dental health. I’m so glad I chose to come here! Highly recommended.
OUR VISION
Our vision is to provide excellent care to all of our patients. To achieve our vision, we will develop and maintain a reputation for excellence and innovation, demonstrating the vital role that our service plays in the health of the community.
Our strategy focuses on quality improvement and assurance to deliver increased productivity and cost efficiencies. This strategy is informed by national and local strategic drivers and supported by a comprehensive range of clinical evidence-base criteria.
OUR VALUES
Our values underpin our vision. They are as follows:
COMPASSIONATE
CARE
We will provide excellent, compassionate care to our patients, so they establish complete and stable dental health.
WORKING
TOGETHER
Our services will be shaped by our patients, directors and staff; and personalised for the individual and their specific circumstances.
IMPROVING
CARE
South Cliff Dental Group strives to improve the overall care needs of all our patients.
DELIVERING
EXCELLENCE
We will be a socially responsible, strong and sustainable business led by excellent staff.
Our Objectives
In order to achieve and maintain our vision, we have devised the following three objectives:
We will provide excellent, compassionate care to our patients, so they establish complete and stable dental health.
Our services will be shaped by our patients, directors and staff; and personalised for the individual and their specific circumstances.
We will be a socially responsible, strong and sustainable business led by excellent staff.
Improving Care
South Cliff Dental Group strives to improve the overall care needs of our patients. For example:
- We promote the Kent County Council’s OneYouKent scheme in our Kent practices
- We are working towards becoming dementia-friendly practices as part of the Health Education Thames Valley Scheme
- We are strong promoters of Making Every Contact Count in our practices
- We liaise with health visitors and local GPs to promote Dental Checks by 1 (DCby1) as part of the modified Starting Well Programme.
Sustainability
We have increased recycling of materials by 53% over the last three years, and reduced our carbon footprint through simple methods such as staff car-sharing when travelling to work. In our Westbury practice, we exclusively use renewable green energy from Engie, UK. We also make use of energy-efficient lighting, recycling waste bins and have sustainability posters on display for patient education.
-8%
South Cliff Dental Group will reduce our electricity consumption by 8% in 2026.
+4%
South Cliff Dental Group will increase our recycling by 4% in 2026.
-6%
South Cliff Dental Group will reduce our waste by 6% in 2026.
-4%
South Cliff Dental Group will reduce our water consumption by 4% in 2026.
Information Management
To improve on service delivery, all patient data is held securely in an electronic format, and robustly protected. South Cliff Dental Group has achieved official accreditation with Cyber Essentials (a UK government-backed certification programme).
Employee Diversity
Being open and welcoming to everyone is at the heart of our business. Our aim is to build a truly inclusive environment where our employees can be themselves. From gender and ethnicity to our commitment to support our colleagues across generations, we value diversity in every sense.
In many businesses, there are a lot more men than women in managerial positions. We have changed this, and we’re proud that over 50% of managerial positions at South Cliff Dental Group are filled by women.
Work With Us
Why not join our group as a dentist, therapist, hygienist, manager, nurse or receptionist?
OUR AWARDS
FINALIST
The British Business Awards 2022 (Entrepreneur of the Year)
RANKED NO. 33
Sunday Times Fast Track 100 – Britain’s Fastest
Growing UK Companies 2020
WINNER
The Best Business Awards 2022 (Best Large Business)
WINNER
Great British Entrepreneur Awards – Scale-up
Entrepreneur of the Year 2022
SILVER WINNER
Business Brilliance Awards – Best Business Brilliance Small/Medium 2022
FINALIST
The Dental Industry Awards – Best Corporate Dental Group 2022
WINNER
Growing Business Awards – Healthcare Business of the Year 2022
FINALIST
The Dentistry Awards 2020 (Best Young Dentist, Ashkan Pitchforth)
FINALIST
Rising Stars 2020 (Ashkan Pitchforth)
WINNER
Best Business of 2020 Excellence (South Cliff Dental Group – Eastbourne Practices)
“I am proud to win and be shortlisted for these awards. When working (especially missing out on family time) until midnight most evenings, and working throughout weekends, it is hard to stay motivated and focused. However, when you are recognised for your achievements through awards such as this, it makes it all worth it.”